Top 20 Alternatives to Creatio in CRM for Small Business Software

Creatio (formerly bpm'online) offers a low‑code platform for sales, marketing, and service automation. Looking for lightweight, affordable CRM solutions that fit small‑business needs? Below are 20 popular alternatives.

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Top Competitors to Consider

Free‑forever CRM with contact management, pipeline tracking, email integration, and a growing ecosystem of marketing and sales tools.

Feature‑rich, tiered pricing CRM with AI‑driven sales assistant, workflow automation, and deep integration across Zoho’s business suite.

Intuitive UI, AI‑based lead scoring, built‑in phone & email, and automation for small teams.

Visual pipeline‑centric CRM focused on activity‑based selling, with automation, email sync, and robust reporting.

CRM + project management hybrid offering contact management, pipeline views, and workflow automation for SMBs.

All‑in‑one CRM with contact management, marketing automation, help‑desk, and telephony for small businesses.

#8 Copper

Google‑workspace‑native CRM that automatically logs emails and activities, ideal for teams that live in Gmail.

Free‑tier CRM with unlimited users, built‑in telephony, task management, and collaboration tools.

CRM built directly into Gmail, enabling pipeline tracking, email templates, and simple automation without leaving the inbox.

#11 Nimble

Social‑CRM that pulls data from social profiles, email, and calendars to give a 360° view of contacts.

#12 Close.io

Sales‑focused CRM with built‑in calling, email sequencing, and powerful reporting for high‑velocity teams.

AI‑enhanced CRM that automates data entry, tracks email opens, and offers a simple pipeline view.

#14 Apptivo

Modular CRM suite with sales, marketing, and service apps; low‑cost plans and a free tier for up to three users.

Clean, straightforward CRM with contact, pipeline, and task management; ideal for small teams needing simplicity.

No‑frills, flat‑rate CRM focused on contact management, pipeline tracking, and calendar integration.

Simple, affordable CRM with sales automation, email marketing, and a free tier for up to two users.

Scaled‑down Dynamics CRM offering core sales automation, integration with Office 365, and extensibility for growing SMBs.

CRM + marketing automation platform designed for solopreneurs and small businesses, with invoicing and e‑commerce features.

Open‑source and cloud options; includes sales automation, help‑desk, and marketing tools at competitive pricing.

Pipeline‑centric CRM with built‑in email tracking, reporting, and integration with popular tools like Zapier and QuickBooks.

Customizable work OS that can be configured as a CRM, offering visual pipelines, automation, and integration with many apps.

Entry‑level Salesforce plan tailored for small businesses, delivering core CRM features, mobile app, and AppExchange extensions.

#24 Odoo CRM

Open‑source ERP suite with a free CRM module; integrates sales, marketing, and invoicing in one platform.

Simple pipeline CRM with activity tracking, email integration, and customizable reporting for small sales teams.

Lightweight, pipeline‑focused CRM from Zoho, built for micro‑businesses and freelancers.