Top 30 Account Based Marketing (ABM) Software

Curated list of the top 30 ABM platforms for targeted B2B marketing, sales alignment, and account‑centric revenue growth.

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Verified Options & Solutions

Comprehensive ABM platform offering AI‑driven account identification, advertising, web personalization, and sales insights.

#3 6sense

Predictive ABM solution that surfaces buying intent, scores accounts, and orchestrates multi‑channel outreach.

Full‑stack ABM suite with account‑based advertising, email, web personalization, and analytics.

Engagio’s ABM orchestration tools (now part of Demandbase) enable account‑based analytics, playbooks, and measurement.

HubSpot’s ABM tools integrate with its CRM and marketing hub to identify, engage, and report on target accounts.

Adobe’s Marketo provides ABM capabilities such as account scoring, personalized journeys, and ROI reporting.

Pardot’s ABM features integrate with Sales Cloud for account scoring, targeted email, and attribution.

Adobe’s suite combines data, AI, and personalization to deliver account‑centric experiences across channels.

#10 Bombora

Intent‑data provider that surfaces which accounts are researching your solutions, powering ABM targeting.

#11 RollWorks

ABM platform from NextRoll offering account identification, advertising, website personalization, and sales insights.

#12 Triblio

ABM orchestration platform that unifies advertising, email, and web personalization with robust analytics.

Demand‑generation platform focused on ABM, delivering content syndication, account‑based advertising, and measurement.

#14 G2 ABM

Leverages G2’s buyer reviews and intent data to power account‑based targeting and measurement.

ABM automation platform that builds, tests, and scales account‑based paid media campaigns.

Combines ZoomInfo’s contact and firmographic data with ABM workflows for precise account targeting.

#17 Clearbit

Real‑time data enrichment and intent signals that help identify and prioritize target accounts.

#18 Leadspace

AI‑driven B2B data platform delivering account scoring, intent, and enrichment for ABM programs.

Provides firmographic, technographic, and intent data to fuel ABM account selection and engagement.

Offers intent‑based audience data and ABM advertising solutions for technology vendors.

Content activation platform that personalizes content experiences for target accounts and measures engagement.

#22 Bizible

Marketing attribution platform with ABM‑specific reporting to connect account activity to revenue.

#23 Evergage

Real‑time personalization engine that delivers account‑specific website experiences.

#24 MadKudu

Predictive scoring platform that ranks accounts based on likelihood to buy, feeding ABM pipelines.

#25 LeanData

Provides account matching, routing, and lead‑to‑account linking to keep ABM data clean.

AI‑driven account scoring and enrichment solution now integrated with D&B data.

#27 Infer

Predictive analytics platform that scores accounts and surfaces buying intent for ABM.

Framework and tools from Forrester that help design and execute ABM strategies.

#29 Cognism

Global B2B data provider delivering compliant contact and company data for ABM prospecting.

#30 Albacross

Website visitor identification and intent data solution that feeds ABM pipelines.

ABM platform that combines data, advertising, and analytics to drive account engagement.

#32 Sigstr

Email signature marketing tool that adds account‑specific messaging to outbound emails.

Audience‑building engine that creates high‑intent account lists for ABM campaigns.

Targeted display and social ads built around identified accounts, integrated with CRM data.

Premium intent data product that surfaces high‑intent accounts across multiple industries.