Top 20 Alternatives to Lattice Engines in Account Based Marketing (ABM) Software

Comprehensive ABM platform that offers account‑based advertising, web personalization, email outreach, and robust analytics in a single UI.

AI‑powered ABM suite with account identification, advertising, website personalization, and a unified measurement dashboard.

Predictive ABM solution that uses AI to uncover buying intent, prioritize accounts, and automate multi‑channel engagement.

Engagio’s ABM orchestration tools—now part of Demandbase—provide account‑based nurturing, measurement, and analytics.

Intent‑data provider that enriches ABM platforms with company‑level audience insights based on web behavior.

LinkedIn‑backed ABM platform offering account identification, advertising, website personalization, and direct outreach.

ABM platform focused on account‑based media, content syndication, and lead‑to‑account matching for B2B marketers.

Unified ABM suite that combines account targeting, web personalization, email sequencing, and performance analytics.

ABM content experience platform that enables personalized, interactive storytelling for target accounts.

AI‑driven ABM campaign builder that automates paid media, content syndication, and ABM funnel optimization.

Leverages G2’s product review data to surface buying intent signals and prioritize accounts for ABM outreach.

Content experience platform that powers account‑specific content hubs and integrates with ABM orchestration tools.

Uses AI to recommend the most relevant content for each account visitor, boosting engagement and conversion.

Predictive scoring engine that enriches ABM data with firmographic, technographic, and intent signals.

Combines ZoomInfo’s B2B contact and company data with ABM workflows for account scoring and targeting.

Adobe’s marketing automation platform that adds ABM capabilities: account scoring, segmentation, and cross‑channel orchestration.

HubSpot’s ABM tools include account targeting, multi‑touch reporting, and integration with its CRM and marketing stack.

Prospecting platform that provides ABM‑ready contact and company data, outreach sequencing, and engagement analytics.

Turn website visitors into identifiable accounts using IP‑based identification, then feed the data into ABM workflows.

Real‑time B2B data enrichment that reveals anonymous visitors, enabling instant account personalization for ABM.