Top 20 Alternatives to RollWorks in Account Based Marketing (ABM) Software

RollWorks is a leading ABM platform that helps B2B marketers identify, engage, and measure target accounts across multiple channels. Below is a curated list of 20 alternative ABM solutions that offer comparable features such as account targeting, intent data, multi‑channel orchestration, and analytics.

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Top Competitors to Consider

Comprehensive ABM platform with robust account targeting, advertising, email, and analytics to drive pipeline.

AI‑powered ABM suite that unifies data, advertising, web personalization, and sales insights for B2B enterprises.

#4 6sense

Predictive ABM platform leveraging intent signals and AI to surface hidden buying opportunities and orchestrate outreach.

#5 Triblio

Full‑stack ABM solution offering account targeting, content personalization, ad orchestration, and performance analytics.

ABM platform that combines data, content syndication, and digital advertising to accelerate account engagement.

AI‑driven ABM platform that automates paid media campaigns across Google, LinkedIn, and Facebook for target accounts.

#8 Bombora

Intent‑data provider that integrates with ABM tools to surface accounts showing buying signals.

HubSpot’s ABM tools add account targeting, reporting, and personalized content to its inbound marketing suite.

Enterprise marketing automation with ABM capabilities such as account scoring, segmentation, and cross‑channel nurturing.

B2B marketing automation platform that includes ABM features like account scoring, journey builder, and CRM sync.

LinkedIn’s advertising solution that lets you target specific companies and decision‑makers with sponsored content.

#13 AdRoll

Cross‑channel advertising platform offering ABM‑style audience targeting and retargeting for B2B marketers.

#14 LeanData

Revenue‑operations platform that provides account routing, matching, and ABM analytics to streamline lead‑to‑account processes.

#15 ZoomInfo

B2B contact and company database with intent data and ABM enrichment features for precise account selection.

#16 Clearbit

Real‑time data enrichment tool that powers ABM segmentation, personalization, and lead scoring.

#17 Infer

Predictive scoring platform that identifies high‑intent accounts and integrates with major ABM stacks.

#18 Jabmo

ABM platform focused on account targeting, multi‑channel advertising, and detailed performance reporting.

Intent‑data solution that surfaces accounts researching your product category, feeding ABM campaigns with hot leads.

#20 Cognism

AI‑driven B2B prospecting platform offering firmographic and intent data to power ABM outreach.

Legacy ABM platform known for account‑based analytics, orchestration, and sales alignment tools.