Top 20 Alternatives to RollWorks in Account Based Marketing (ABM) Software

RollWorks is a leading ABM platform for account‑based advertising, targeting, and analytics. Below is a curated list of 20 alternative ABM solutions that provide comparable capabilities for identifying, engaging, and measuring high‑value accounts.

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Top Competitors to Consider

Comprehensive ABM suite with AI‑driven account identification, website personalization, and deep analytics.

Full‑stack ABM platform offering multi‑channel advertising, account‑based email, and robust measurement dashboards.

#4 6sense

Predictive ABM solution that leverages intent data, AI scoring, and orchestration across ads, email, and sales outreach.

Engagio’s account‑based engagement tools now integrated with Demandbase for orchestration, analytics, and sales alignment.

HubSpot’s CRM‑native ABM tools include account targeting, personalized content, and integrated reporting.

Enterprise‑grade ABM capabilities within Marketo: account scoring, ad targeting, and cross‑channel automation.

B2B marketing automation with ABM features such as account segmentation, personalized nurture, and ROI tracking.

Intent‑driven ABM platform that surfaces buying signals, enriches accounts, and powers targeted outreach.

#10 Bombora

Intent data provider that integrates with ABM tools to surface high‑interest accounts for targeted campaigns.

#11 Triblio

ABM platform focused on paid media, offering account‑based display, LinkedIn, and programmatic ads with KPI reporting.

Account‑based media company that combines demand generation, content syndication, and measurement for B2B accounts.

Programmatic advertising platform with robust ABM capabilities, including precise account targeting and cross‑device reporting.

#14 AdRoll

B2B-focused ad platform offering account‑based retargeting, dynamic ads, and integration with major CRMs.

#15 Infer

Predictive scoring and intent platform that fuels ABM by identifying high‑propensity accounts and recommending next steps.

AI‑powered B2B data platform delivering firmographic, technographic, and intent insights for ABM initiatives.

#17 Clearbit

Real‑time data enrichment suite that powers ABM segmentation, personalized web experiences, and lead scoring.

LinkedIn’s native ABM solution enabling precise account targeting, sponsored content, and lead gen forms.

#19 Lattice

ABM‑focused platform that combines account analytics, predictive scoring, and multi‑channel outreach orchestration.

#20 Cognism

B2B data and intent engine that supplies verified contact data and buying signals for ABM targeting.

Tool for creating custom audience segments using LinkedIn Company Pages, visitor retargeting, and CRM data.