Top 20 Alternatives to Freshsales in Real Estate CRM Software

Freshsales (by Freshworks) is a versatile sales‑focused CRM that helps teams manage leads, pipelines, and automation. Looking for CRM solutions built specifically for real‑estate professionals? Below are 20 top alternatives that cater to property listings, agent workflows, and client relationship management.

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Top Competitors to Consider

Highly customizable CRM with real‑estate templates, lead capture from websites, and robust automation for follow‑ups and document management.

Free‑forever CRM with contact segmentation, email tracking, and integration with popular MLS and marketing tools for real‑estate teams.

Visual pipeline management ideal for tracking property deals, with activity reminders and integrations for IDX websites.

Enterprise‑grade CRM with real‑estate specific AppExchange solutions, AI‑driven lead scoring, and extensive customization.

Purpose‑built real‑estate CRM offering transaction management, automated drip campaigns, and MLS integration.

Lead‑routing platform designed for agents, with instant lead notifications, email/text automation, and integration with major lead sources.

All‑in‑one real‑estate marketing and CRM suite featuring lead generation websites, nurture campaigns, and performance analytics.

CRM with built‑in video emailing, texting, and drip campaigns, plus MLS and transaction management tools.

Salesforce‑powered real‑estate CRM offering listing management, transaction coordination, and marketing automation.

#11 kvCORE

Smart real‑estate platform combining lead generation, CRM, and IDX website builder with AI‑driven lead nurturing.

Real‑estate focused CRM with transaction management, commission tracking, and integrated email marketing.

#13 Chime

Comprehensive real‑estate platform offering CRM, IDX website, lead routing, and automated follow‑up sequences.

Cloud‑based CRM built for brokerages, featuring contact management, reporting, and integration with MLS and marketing tools.

Long‑standing real‑estate CRM with lead capture, drip campaigns, and transaction management tailored for agents.

Relationship‑focused CRM that helps agents nurture contacts through automated follow‑up pipelines.

#17 Insightly

Project‑oriented CRM with robust pipeline views, email tracking, and integration options for real‑estate workflows.

#18 Copper

Google Workspace‑native CRM that syncs with Gmail and Calendar, useful for agents who live inside Google apps.

#19 Apptivo

Affordable CRM suite offering lead management, email automation, and custom fields for property details.

#20 Agile CRM

All‑in‑one CRM with contact scoring, marketing automation, and integration with real‑estate lead sources.

#21 Bitrix24

Free CRM with pipeline management, task automation, and built‑in communication tools suitable for small brokerages.