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Hotjar

Freemium

Understand user behavior with heatmaps, session recordings, and feedback surveys.

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4.6 Editor Rating
Vetted Score
4.6 / 5.0

Earns a high score for its intuitive UI, robust analytics suite, and generous free tier, though advanced features require paid plans.

Key Features
Heatmaps

Visualize clicks, taps, and scroll depth to see where users engage most on your pages.

Session Recordings

Play back real user sessions to identify usability issues and friction points.

Feedback & Surveys

Collect on-site feedback with polls, surveys, and NPS tools to gauge visitor sentiment.

Frequently Asked Questions

Yes, Hotjar provides a free tier with limited recordings, heatmaps, and surveys suitable for small sites.

Hotjar works on any website that can embed its JavaScript snippet, including WordPress, Shopify, and custom-built sites.

Hotjar records anonymized interaction data and offers GDPR‑compliant settings, allowing you to mask or exclude personal information.