Best Free Marketing Automation Software for Small Businesses

Email marketing platform with drag‑and‑drop builder, basic automation workflows, and up to 2,000 contacts.

All‑in‑one CRM with email marketing, forms, live chat, and simple automation for up to 1 million contacts.

Email & SMS marketing with 300 emails per day, basic automation templates, and contact segmentation.

User‑friendly email builder, landing pages, and automation for up to 1,000 subscribers and 12,000 emails/month.

Simple email campaigns with 3,500 emails per month, basic autoresponders, and list management.

Unlimited emails to up to 1,000 subscribers, with visual automation workflows and AI‑powered recommendations.

Multichannel platform (email, SMS, web push) with 15,000 emails/month for up to 500 subscribers and basic automation.

Email marketing with unlimited contacts, 2,000 emails/month, and simple drip campaigns.

Integrates with Zoho CRM; free tier allows 2,000 contacts and 12,000 emails/month with basic automation.

Email marketing for up to 1,000 contacts and 4,000 emails/month, with automation triggers and reporting.

Unlimited subscribers, 15,000 emails/month, and automation workflows with personalization tags.

150 emails per day, unlimited contacts, and simple automation scenarios for small campaigns.

One‑time purchase with a free trial; integrates with Amazon SES for low‑cost email sending and basic automation.

Drag‑and‑drop editor, autoresponders, and list segmentation for up to 2,000 contacts.

Standalone email tool (part of HubSpot Free) with 2,000 email sends per month and simple workflow automation.

Contact management with email sequences, lead scoring, and basic automation for up to 10,000 contacts.

All‑in‑one marketing suite offering email automation, landing pages, and live chat for unlimited contacts.

Self‑hosted marketing automation platform with unlimited contacts, campaigns, and advanced segmentation.

Email marketing with basic automation, audience insights, and up to 500 contacts in the free tier.

300 emails per day, SMS marketing, and simple automation workflows for small lists.

Landing pages, pop‑ups, and email automation for up to 1,000 subscribers.

Mobile‑focused automation with push, in‑app, and email messaging for early‑stage startups.

Contact management, email tracking, and simple workflow automation without any cost.

Email marketing with basic automation, up to 2,000 contacts and 12,000 emails per month.

150 emails per day, unlimited contacts, and simple automation templates.

Unlimited contacts, 15,000 emails/month, and automation workflows with personalization.

Self‑hosted platform offering unlimited automation, lead scoring, and multi‑channel campaigns.

All‑in‑one marketing suite with email automation, landing pages, and live chat for unlimited contacts.

Contact management, email sequences, and basic automation for up to 10,000 contacts.

Email marketing for up to 1,000 contacts and 4,000 emails/month with automation triggers.

Drag‑and‑drop editor, autoresponders, and list segmentation for up to 2,000 contacts.