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#2 Mailchimp
Popular email marketing platform with a free tier (up to 2,000 contacts & 10,000 sends/month) that includes basic automation, templates, and audience segmentation.
#3 Sendinblue
All‑in‑one marketing suite offering a free plan (300 emails/day, unlimited contacts) with email automation, SMS, and simple CRM features.
#4 MailerLite
User‑friendly email builder with a free tier (up to 1,000 subscribers & 12,000 emails/month) that includes automation workflows, landing pages, and pop‑ups.
Free plan (up to 3,500 emails/month & 500 contacts) provides drag‑and‑drop editor, basic automation, and responsive templates.
#6 Moosend
Free forever tier (up to 1,000 subscribers & unlimited emails) with advanced automation, AI‑driven product recommendations, and detailed analytics.
#7 Mailjet
Free plan (6,000 emails/month, 200 emails/day) includes email editor, basic automation, A/B testing, and real‑time tracking.
#8 Sender
Generous free tier (up to 2,500 subscribers & 15,000 emails/month) with automation, segmentation, and customizable templates.
Free CRM + email marketing (up to 2,000 emails/month) featuring automation, list management, and integration with HubSpot’s sales tools.
#10 SendPulse
Free tier (up to 500 subscribers & 15,000 emails/month) offers multi‑channel automation (email, SMS, web push) and a visual workflow builder.
#11 Zoho Campaigns
Free plan (up to 2,000 contacts & 12,000 emails/month) with automation, templates, and seamless integration with Zoho CRM.
#12 CleverReach
Free tier (up to 1,000 contacts & 4,000 emails/month) includes automation, responsive templates, and detailed reporting.
#13 MailerSend
Developer‑focused transactional email service with a free plan (up to 12,000 emails/month) that also supports simple marketing automation via API.
#14 SendGrid
Free developer plan (100 emails/day) provides robust API, SMTP relay, and basic email automation capabilities.
#15 Elastic Email
Free tier (up to 100,000 emails/month) with drag‑and‑drop editor, automation workflows, and detailed analytics.
Legacy version of Mailchimp’s free plan that still offers classic email templates and simple automation for small lists.
#17 MailPoet
WordPress plugin with a free plan (up to 1,000 subscribers) that lets you create and automate newsletters directly from your site.
Free transactional email credits (up to 500 emails) that can be combined with Mailchimp’s marketing automation for hybrid campaigns.
#19 Mautic
Open‑source marketing automation platform you can self‑host for free, offering email campaigns, lead scoring, and advanced workflows.
Free audience management with simple trigger‑based emails (welcome series, birthday, etc.) without any coding required.
Even on the free plan you can set up basic automation workflows (e.g., abandoned cart, welcome series) using the visual builder.