Top Mobile Analytics Software for A/B Testing of UI Changes

Curated list of the top 30 mobile analytics platforms that enable A/B testing of UI/UX changes, helping product teams optimize user experience, engagement, and conversion on iOS and Android.

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Google’s integrated solution for running A/B tests on Remote Config, In‑App Messaging, and UI variants with real‑time analytics.

Advanced product analytics with cohort analysis and built‑in A/B testing for UI experiments on mobile apps.

Behavioral analytics platform offering experimentation tools to test UI changes and measure impact on retention.

#5 Adjust

Mobile attribution suite that includes an A/B testing module for UI variations and deep‑link routing.

Comprehensive attribution and measurement platform with a built‑in A/B testing framework for UI experiments.

Customer engagement platform offering A/B testing of in‑app UI elements alongside detailed analytics.

#8 Braze

Cross‑channel engagement suite that supports A/B testing of UI messaging, in‑app cards, and modals.

Mobile marketing automation with a visual A/B testing editor for UI screens, push, and in‑app experiences.

#10 Apptimize

Specialized mobile A/B testing platform that lets product teams experiment with UI layouts and feature flags.

Industry‑leading experimentation platform offering robust A/B testing for native iOS and Android UI components.

Visual editor and testing suite for mobile apps, enabling rapid UI variant creation and statistical reporting.

Yahoo’s mobile analytics service with event‑driven A/B testing capabilities for UI changes.

#14 Split.io

Feature flagging and experimentation platform that supports mobile UI experiments with granular targeting.

#15 Kochava

Attribution and analytics platform offering A/B testing of UI flows through deep‑link routing and event tracking.

#16 Tune

Mobile measurement partner providing A/B testing of post‑install UI experiences and in‑app events.

#17 CleverTap

User lifecycle analytics with built‑in A/B testing for UI personalization and segmentation.

#18 Airship

Engagement platform that lets teams run A/B tests on in‑app messages, UI banners, and push notifications.

#19 Instabug

In‑app feedback tool that includes A/B testing of UI changes based on user bug reports and surveys.

#20 UXCam

Session replay and analytics solution offering A/B testing of UI screens with heatmaps and user journey insights.

#21 Appsee

Touch‑heatmap analytics (now part of ServiceNow) that supports UI variant testing and visual comparison.

#22 Countly

Open‑source mobile analytics platform with plug‑in support for A/B testing of UI events.

Specialized analytics for mobile games, including A/B testing of UI menus, HUDs, and onboarding flows.

Yandex’s mobile analytics suite offering A/B testing of UI elements and deep‑link attribution.

#25 Segment

Customer data platform that routes mobile events to experimentation tools, enabling A/B testing of UI changes.

#26 Pendo

Product experience platform with in‑app guides and A/B testing for UI modifications.

#27 Appcues

No‑code onboarding and UI flow builder that includes A/B testing of in‑app experiences.

Full‑stack experimentation platform supporting mobile UI tests with Bayesian statistics.

#29 Taplytics

Mobile A/B testing and feature flag service focused on UI/UX experiments with visual editor.

Standalone experimentation product from Amplitude, designed for mobile UI A/B testing with integrated analytics.

Open‑source feature flagging and experimentation platform that can be embedded in mobile apps for UI testing.

App store optimization suite that includes A/B testing of app store screenshots and in‑app UI elements.

#33 TestFairy

Beta testing platform with built‑in A/B testing for UI changes and crash analytics.