Top 20 Alternatives to Braze in Marketing Automation Software

Braze is a leading customer engagement platform that enables personalized, cross‑channel messaging and automation. Below is a curated list of 20 alternative marketing automation solutions that offer comparable features such as multi‑channel campaigns, segmentation, analytics, and AI‑driven personalization.

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Top Competitors to Consider

Growth‑focused platform for creating, executing, and optimizing cross‑channel campaigns with robust segmentation and real‑time analytics.

Mobile‑first engagement suite offering A/B testing, push notifications, in‑app messaging, and deep personalization.

AI‑powered customer engagement platform that combines push, email, SMS, and in‑app messaging with predictive analytics.

#5 Airship

Enterprise‑grade solution for push notifications, in‑app messaging, SMS, and email, with advanced segmentation and journey orchestration.

Scalable messaging platform for push, email, SMS, and in‑app notifications, featuring easy integration and real‑time reporting.

Customer lifecycle management tool that blends analytics, segmentation, and multi‑channel messaging for mobile and web.

Behavior‑driven automation platform that lets marketers send targeted emails, SMS, and push based on user actions.

All‑in‑one marketing suite offering email, SMS, chat, and marketing automation with a visual workflow builder.

#10 Mailchimp

Popular email marketing service that now includes automation, landing pages, and multi‑channel campaign tools.

#11 Klaviyo

E‑commerce‑centric platform delivering personalized email, SMS, and push campaigns driven by rich customer data.

#12 Emarsys

AI‑enabled B2C marketing platform that unifies email, mobile, social, and display advertising in a single workflow.

Comprehensive suite for email, mobile, social, advertising, and journey builder, tightly integrated with Salesforce CRM.

Enterprise‑grade campaign management solution that orchestrates personalized experiences across email, mobile, and offline channels.

Inbound marketing platform with email automation, lead nurturing, social publishing, and robust analytics.

Integrated email, automation, CRM, and messaging platform designed for small‑to‑mid‑size businesses.

#17 Marketo

Adobe‑owned B2B marketing automation solution featuring lead scoring, nurturing, and multi‑channel campaign orchestration.

#18 Pardot

Salesforce’s B2B marketing automation tool offering email campaigns, lead nurturing, and ROI reporting.

#19 Autopilot

Visual journey builder that enables drag‑and‑drop automation across email, SMS, and in‑app messaging.

#20 Drip

E‑commerce CRM and automation platform focused on personalized email, SMS, and multi‑channel workflows.

All‑in‑one online marketing platform offering email automation, landing pages, webinars, and CRM integration.