Top 20 Alternatives to SplitMetrics in A/B Testing Software

SplitMetrics is a mobile‑focused A/B testing and app store optimization platform that helps product teams run experiments, analyze results, and boost conversion rates. Looking for other A/B testing solutions? Here are 20 alternatives across web, mobile, and full‑stack experimentation.

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Top Competitors to Consider

Full‑stack experimentation platform offering visual editor, feature flags, and robust analytics for web, mobile, and server‑side tests.

All‑in‑one conversion optimization suite with A/B testing, multivariate testing, heatmaps, and personalization.

Enterprise‑grade testing and personalization tool integrated with Adobe Experience Cloud, supporting AI‑driven recommendations.

Google’s premium testing solution (now part of Google Marketing Platform) offering A/B, multivariate, and redirect tests with deep Analytics integration.

Privacy‑focused A/B testing platform with visual editor, advanced targeting, and statistical rigor for high‑traffic sites.

Full‑stack experimentation suite combining A/B testing, personalization, and feature rollout with a no‑code editor.

Mobile‑first experimentation platform supporting native iOS, Android, React Native, and Flutter apps with real‑time analytics.

Feature flag management and experimentation platform enabling controlled rollouts and A/B tests across codebases.

Open‑source feature flagging and experimentation platform that can be self‑hosted or run as a managed service.

#11 Kameleoon

AI‑powered testing and personalization platform offering visual editor, predictive targeting, and real‑time segmentation.

Enterprise personalization and testing suite with AI recommendations, product recommendations, and full‑stack experimentation.

#13 Unbounce

Landing‑page builder with built‑in A/B testing, conversion analytics, and dynamic text replacement.

#14 Instapage

Landing‑page platform that includes A/B testing, heatmaps, and collaborative workflow tools.

All‑in‑one conversion optimization suite offering A/B testing, heatmaps, session replay, and funnel analysis.

Conversion optimization tool with A/B testing, heatmaps, and personalization integrated into the Zoho ecosystem.

#17 Split.io

Feature flagging and experimentation platform focused on backend and API‑level experiments for SaaS products.

#18 OptiMonk

On‑site messaging and A/B testing tool for pop‑ups, sidebars, and full‑screen overlays with targeting rules.

Conversion funnel builder with A/B testing, dynamic forms, and personalized CTAs.

Feature flag and experimentation platform built into Amplitude’s product analytics suite.

Lightweight A/B testing SDK for mobile apps (iOS/Android) with real‑time results dashboard.