Top 20 Alternatives to Klaviyo in Customer Data Platform (CDP) Software

Industry‑leading CDP that collects, cleans, and routes customer data to any tool in your stack, with real‑time identity resolution and robust APIs.

Enterprise‑grade CDP that unifies data across web, mobile, and offline sources, offering data governance, audience building, and activation to over 300 integrations.

Fully managed CDP built on a cloud data lake, enabling large‑scale data ingestion, enrichment, and activation for personalized marketing and analytics.

Part of Adobe Experience Cloud, it creates unified, privacy‑compliant customer profiles and powers real‑time personalization across channels.

CDP focused on first‑party data collection, consent management, and activation to drive personalized experiences across web, email, and ads.

AI‑driven CDP that builds unified customer profiles, predicts intent, and enables segment activation through a visual workflow builder.

Enterprise CDP that combines data unification, segmentation, and orchestration, with a strong focus on B2C and B2B marketing automation.

Open‑source CDP and event streaming platform that lets you collect, transform, and route data to warehouses and downstream tools.

AI‑powered CDP that resolves fragmented data, builds 360° profiles, and provides predictive insights for large consumer brands.

Real‑time CDP that unifies data, applies enrichment tags, and enables audience activation across advertising, email, and personalization platforms.

Behavior‑driven messaging platform with built‑in CDP features for profile building, event tracking, and automated email/SMS campaigns.

Customer engagement platform that includes a CDP layer for unified profiles, real‑time segmentation, and cross‑channel campaign orchestration.

Combines CDP, analytics, and omnichannel marketing automation to deliver personalized experiences at scale.

B2C CDP that merges data from e‑commerce, CRM, and support systems, enabling AI‑driven segmentation and automated lifecycle campaigns.

Enterprise CDP focused on data unification, predictive modeling, and activation through email, mobile, and advertising channels.

Oracle’s CDP that aggregates data from across the Oracle Cloud suite, delivering a single view of the customer for personalized experiences.

Part of Salesforce Marketing Cloud, it creates unified profiles, tracks real‑time behavior, and powers personalized interactions across channels.

Freshworks’ CDP offers data unification, segmentation, and activation to the Freshmarketer suite, with a focus on SMBs.

Mobile‑first CDP that combines analytics, segmentation, and automated messaging for app‑centric businesses.

Omnichannel engagement platform with a built‑in CDP for unified profiles, AI‑driven segmentation, and automated cross‑channel campaigns.