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A leading CDP that collects, cleans, and routes customer data to hundreds of tools, with robust developer APIs and real‑time identity resolution.
Enterprise‑grade CDP offering a unified data lake, advanced segmentation, and activation across marketing, analytics, and personalization channels.
#4 BlueConic
A marketer‑focused CDP that creates persistent, consent‑driven profiles and enables real‑time activation for personalized experiences.
A real‑time CDP that unifies data, enriches profiles with AI, and powers omni‑channel activation through Tealium’s tag management ecosystem.
Part of Adobe Experience Platform, it ingests, normalizes, and activates data across Adobe Marketing Cloud for hyper‑personalized experiences.
Embedded in Salesforce Marketing Cloud, it builds unified customer profiles and delivers AI‑driven recommendations across sales, service, and marketing.
#8 mParticle
A data orchestration platform that ingests events from apps, web, and servers, normalizes them, and routes to analytics, marketing, and personalization tools.
#9 Lytics
A CDP focused on B2C marketers, offering predictive segmentation, AI‑driven insights, and seamless activation to over 200 marketing technologies.
#10 ActionIQ
Enterprise CDP that combines data unification, journey orchestration, and AI‑powered segmentation for large‑scale personalization.
#11 Simon Data
A cloud‑native CDP that enables marketers to build unified profiles, segment audiences, and execute cross‑channel campaigns with built‑in analytics.
#12 RedPoint Global
Provides a CDP with real‑time identity resolution, AI‑driven audience creation, and omnichannel activation for enterprise brands.
#13 Oracle CX Unity
Oracle’s CDP that unifies data from CRM, ERP, and third‑party sources, delivering a single customer view for personalized CX.
A CDP built on SAP’s data governance framework, offering consent management, identity resolution, and activation across SAP and third‑party apps.
Now part of Optimizely, Zaius provides a B2C CDP with unified profiles, predictive segmentation, and seamless integration with Optimizely’s experimentation suite.
#16 RudderStack
Open‑source CDP that captures event data, transforms it, and routes to data warehouses and marketing tools with strong developer control.
#17 Snowplow
A data collection platform that lets you build a custom CDP by streaming raw event data into your own data warehouse for unlimited flexibility.
#18 Zeotap
Privacy‑first CDP that enriches first‑party data with high‑quality third‑party data, delivering deterministic IDs for precise targeting.
Now Bloomreach Engagement, it combines CDP, analytics, and campaign automation to deliver personalized experiences across channels.
#20 Freshworks CDP
A lightweight CDP that unifies customer data from Freshworks suite and external sources, enabling segmentation and activation for SMBs.
SAS’s CDP offers advanced analytics, AI‑driven segmentation, and cross‑channel activation for data‑rich enterprises.