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#2 Mailchimp
Industry‑standard platform offering a free tier (up to 500 contacts) with basic drip campaigns, welcome emails, and simple audience segmentation.
#3 Sendinblue
Free plan supports unlimited contacts and 300 emails/day plus a visual automation builder for welcome series, cart abandonment, and lead nurturing.
#4 MailerLite
Generous free tier (up to 1,000 subscribers & 12,000 emails/month) includes drag‑and‑drop automation workflows, landing pages, and signup forms.
Free account (up to 3,500 emails/month) provides simple automation triggers, list segmentation, and responsive email templates.
#6 Moosend
Free plan (up to 1,000 subscribers) offers a visual automation workflow editor, AI‑powered product recommendations, and real‑time analytics.
#7 Sender
Free for up to 2,500 subscribers & 15,000 emails/month; includes automation for welcome series, birthday emails, and cart recovery.
#8 Mailjet
Free tier (up to 6,000 emails/month, 200/day) provides basic automation workflows, transactional email API, and collaborative editing.
Free CRM includes email marketing with up to 2,000 emails/month and automation features like lead nurturing, list segmentation, and workflow triggers.
#10 SendPulse
Free plan (up to 500 subscribers & 15,000 emails/month) offers automation builder, web push, and SMS messaging in a single dashboard.
#11 Zoho Campaigns
Free tier (up to 2,000 contacts & 12,000 emails/month) includes automation workflows, A/B testing, and integration with Zoho CRM.
While primarily transactional, the free Mandrill Lite add‑on lets you trigger automated emails from events in other apps.
#13 MailerSend
Free for up to 12,000 emails/month; includes automation for transactional and marketing emails, API access, and detailed logs.
#14 CleverReach
Free plan (up to 1,000 contacts & 4,000 emails/month) provides automation for welcome series, re‑engagement, and event‑based triggers.
Free 5,000 emails/month with API‑driven automation; ideal for developers building custom email workflows.
Separate free transactional email service with automation triggers via SMTP/API, useful for order confirmations and alerts.
#17 MailPoet
Free WordPress plugin (up to 1,000 subscribers) offers automated newsletters, welcome emails, and post‑notification sequences directly from WP.
While not fully free, Sendy offers a 30‑day free trial for its self‑hosted solution, featuring powerful automation via Amazon SES.
Leverages Mailchimp’s free audience segmentation tools to create rule‑based automation without additional cost.