Best Free Email Marketing Tools for E‑commerce Stores

Curated list of the top free email marketing platforms optimized for e‑commerce businesses, highlighting automation, segmentation, cart‑abandonment recovery, and seamless store integrations.

Featured Offers
Verified Options & Solutions

Free tier for up to 500 contacts; offers basic automation, product recommendation blocks, and native integrations with Shopify, WooCommerce, and BigCommerce.

Free plan for up to 1,000 subscribers; includes drag‑and‑drop editor, simple automation workflows, and e‑commerce integrations for cart recovery and product newsletters.

Free plan with 300 emails per day and unlimited contacts; provides transactional email, basic automation, and ready‑made e‑commerce templates.

#5 Mailjet

Free tier for 6,000 emails/month; features real‑time collaboration, simple automation, and API support for order confirmations and shipping updates.

Free plan for up to 3,500 emails/month; includes responsive templates, basic autoresponders, and integration with major e‑commerce platforms via Zapier.

#7 Moosend

Free for up to 1,000 subscribers; offers advanced automation (welcome series, cart abandonment), AI‑driven product recommendations, and Shopify integration.

Free plan for 500 contacts; specialized for e‑commerce with pre‑built automation (abandoned cart, browse abandonment), SMS integration, and multi‑channel campaigns.

#9 Klaviyo

Free tier for up to 250 contacts; deep e‑commerce analytics, powerful segmentation, and native integrations with Shopify, BigCommerce, and Magento.

#10 Sender

Free for up to 2,500 subscribers and 15,000 emails/month; includes automation, product carousel blocks, and easy integration with WooCommerce and Shopify.

#11 SendPulse

Free plan for up to 500 subscribers; provides email, SMS, and web push notifications, plus automation templates for order confirmations and re‑engagement.

#12 MailPoet

Free for up to 1,000 subscribers when installed on WordPress; offers WooCommerce‑specific newsletters, abandoned cart emails, and automated product updates.

Free plan for up to 1,000 contacts and 4,000 emails/month; includes automation, segmentation, and direct integrations with Shopify and PrestaShop.