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Built‑in, drag‑and‑drop scoring model within HubSpot CRM; uses demographic and behavioral criteria with real‑time updates.
Customizable point‑based system that scores leads on source, activity, and profile data; integrates with Zoho Campaigns and SalesIQ.
AI‑driven scoring that combines email engagement, website visits, and deal stage; visual scorecard on each contact.
Simple point system based on custom fields and activity; scores appear directly in the pipeline view.
#6 LeadSquared
All‑in‑one marketing automation and lead scoring platform; supports multi‑channel behavior tracking and dynamic score thresholds.
Behavior‑based scoring tied to email opens, clicks, site visits, and form submissions; integrates with sales automation.
Rule‑based scoring engine that evaluates contact properties, email activity, and website interactions.
Native to Google Workspace; scores leads using custom fields, email engagement, and pipeline actions.
Point system that combines form fills, purchase history, and email behavior; triggers automated follow‑ups.
Customizable scoring rules based on contact attributes and activity; visual score bar on each lead.
Real‑time scoring tied to call logs, email threads, and inbound web form submissions.
Gmail‑integrated scoring using custom fields and email interaction metrics; ideal for solo entrepreneurs.
AI‑enhanced scoring that evaluates email opens, website visits, and LinkedIn activity; auto‑updates scores in the pipeline.
Rule‑based engine that scores leads on source, activity, and deal size; integrates with email and phone logs.
Social‑first scoring that incorporates LinkedIn, Twitter, and email engagement into a single lead score.
#17 Leadfeeder
Scores anonymous website visitors based on company size, page depth, and referral source; feeds scores into CRM.
Custom point system using contact fields, email activity, and project involvement; visual score displayed on contact cards.
Behavior‑driven scoring that tracks email clicks, form submissions, and website visits; integrates with SharpSpring automation.
Standalone scoring for email‑only campaigns; combines open/click rates with demographic data.
A lightweight, free version of HubSpot’s scoring for startups; limited to 1,000 contacts and basic criteria.