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Klaviyo (CDP features)

Freemium

Email marketing and customer data platform that helps e‑commerce brands personalize communications.

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4.6 Editor Rating
Vetted Score
4.6 / 5.0

Earns a high score for its robust data integration, powerful segmentation, and intuitive UI, though pricing can rise quickly with large contact lists.

Key Features
Unified Customer Profiles

Aggregates data from multiple sources to create a single, searchable view of each customer.

Advanced Segmentation

Build dynamic segments based on behavior, purchase history, and predictive metrics.

Personalized Campaign Automation

Trigger email, SMS, and push notifications automatically based on real‑time customer actions.

Frequently Asked Questions

Yes, Klaviyo offers a free plan that supports up to 250 contacts and includes core email features.

Klaviyo provides native integrations with Shopify, Magento, WooCommerce, and can connect via API to most platforms.

Klaviyo is SOC 2 Type II compliant, encrypts data in transit and at rest, and adheres to GDPR and CCPA regulations.
Specifications
Pricing Model Free plan for up to 250 contacts; paid plans start at $20/month and scale with contact count, with enterprise options available.
Supported Platforms
Web (browser)iOSAndroid