Best Survey Software for Small Business Feedback

Curated list of the top survey tools designed to help small businesses gather actionable customer and employee feedback.

Featured Offers
Verified Options & Solutions

User‑friendly platform with customizable templates, logic branching, and robust analytics; free tier supports up to 10 questions.

Free, unlimited surveys with real‑time response collection; integrates seamlessly with Google Workspace and Sheets for analysis.

Conversational, mobile‑optimized surveys with rich media support and conditional logic; offers a free plan with basic features.

#5 JotForm

Drag‑and‑drop builder with over 10,000 templates, payment integrations, and advanced reporting; generous free tier (100 monthly submissions).

Included with Microsoft 365; simple design, real‑time analytics, and easy sharing within Teams and Outlook.

Affordable solution with multilingual support, custom branding, and integration across the Zoho suite and third‑party apps.

Powerful survey engine with advanced logic, data piping, and enterprise‑grade security; offers a small‑business plan with unlimited surveys.

Feature‑rich platform with AI‑driven insights, NPS tracking, and offline data collection; free tier includes up to 200 responses per month.

Conversational surveys and chat‑style forms that boost completion rates; includes recurring surveys and NPS modules.

Comprehensive tool with over 300 templates, advanced branching, and built‑in statistical analysis; free plan supports 10 questions.

#12 Formstack

All‑in‑one form builder with workflow automation, e‑signatures, and payment processing; ideal for lead capture and customer feedback.

#13 Wufoo

Intuitive drag‑and‑drop builder with extensive widget library and Zapier integration; free tier allows up to 5 forms.

Open‑source survey platform offering full control over data and customization; self‑hosted or cloud options available.

Customer experience platform focused on CX surveys, NPS, and CSAT; integrates tightly with Salesforce.

#16 Survicate

In‑app and website survey tool with targeted triggers, NPS, and product‑feedback modules; free plan includes 100 responses per month.

Formerly Polldaddy; simple polls, quizzes, and surveys with WordPress integration and real‑time results.

#18 Formsite

Secure form builder with conditional logic, file uploads, and HIPAA compliance options; free tier allows 5 forms.

Specialized NPS and CSAT platform for SaaS and service businesses; automated email triggers and dashboard reporting.

#20 Pollfish

Mobile‑first survey network that reaches millions of smartphone users; useful for quick market validation.

Enterprise‑grade experience management platform; offers a small‑business plan with advanced analytics and AI insights.