R

Reynolds & Reynolds ERA

Paid

Comprehensive automotive dealership management solution.

Visit Website
4.6 Editor Rating
Vetted Score
4.6 / 5.0

Earns a high score for its deep industry functionality, robust integration options, and strong support network, though pricing transparency is limited.

Key Features
Integrated CRM & Sales Management

Streamlines lead tracking, customer communication, and sales pipelines within a single platform.

Inventory & Finance Automation

Automates vehicle inventory control, pricing, financing, and compliance reporting.

Analytics & Reporting Dashboard

Provides real‑time insights into dealership performance, inventory turnover, and profitability.

Frequently Asked Questions

Yes, Reynolds & Reynolds offers a guided demo and limited trial period upon request.

ERA is cloud‑based and can be accessed via any modern web browser, with native iOS and Android apps for mobile use.

Yes, it integrates with major accounting and ERP systems such as QuickBooks, Sage, and Dealertrack through APIs.
Specifications
Pricing Model Subscription‑based pricing with custom quotes; enterprise plans available for large dealer groups.
Supported Platforms
Web (browser)iOSAndroid