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Klaviyo Free

Freemium

Free email and SMS marketing automation for up to 250 contacts.

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4.6 Editor Rating
Vetted Score
4.6 / 5.0

Earned a strong score for its robust free tier, powerful automation features, and extensive integration ecosystem, making it a top choice for growing e‑commerce brands.

Key Features
Advanced Segmentation

Create precise audience segments based on behavior, purchase history, and engagement metrics.

Automated Email & SMS Flows

Design trigger-based workflows for welcome series, cart abandonment, and post-purchase follow‑ups without coding.

Real‑Time Analytics

Track campaign performance, revenue attribution, and customer lifetime value with live dashboards.

Frequently Asked Questions

The free plan supports up to 250 contacts and unlimited email sends, but SMS credits and advanced features require a paid tier.

Yes, upgrading preserves all existing contacts, segments, and automation flows, seamlessly transitioning to the paid tier.

Klaviyo integrates with major e‑commerce platforms like Shopify, Magento, WooCommerce, and BigCommerce, as well as numerous third‑party apps via APIs.
Specifications
Pricing Model Free for up to 250 contacts with unlimited email sends; paid plans start at $20 per month for larger contact lists.
Supported Platforms
Web (Browser)