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Act-On

Paid

Comprehensive marketing automation and lead management platform for B2B businesses.

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4.5 Editor Rating
Vetted Score
4.5 / 5.0

Earns a strong score for its deep automation features, extensive integrations, and reliable analytics, though pricing may be high for small teams.

Key Features
Automated Lead Nurturing

Create multi-step email workflows that trigger based on lead behavior, scoring, and lifecycle stage.

Robust Analytics & Reporting

Real-time dashboards and customizable reports provide insight into campaign performance and ROI.

CRM Integration

Seamlessly sync leads and activities with major CRMs like Salesforce, Microsoft Dynamics, and HubSpot.

Frequently Asked Questions

Yes, Act-On provides a 14‑day free trial with access to core automation features.

Act-On integrates with Salesforce, Microsoft Dynamics, HubSpot, Zoho CRM, and several others via native connectors or API.

Act-On typically requires an annual commitment, though month‑to‑month options may be available for Enterprise agreements.
Specifications
Pricing Model Tiered subscription plans start at $900/month for the Essentials tier, with higher-priced Professional and Enterprise options offering advanced automation and analytics.
Supported Platforms
Web (Browser)iOSAndroid