Email marketing is challenging. Many tools are too complex. Others are too simple. Encharge gives a better way. You don’t need to write code. You can build email flows with simple blocks. Let’s talk more about it.
What Is Encharge?
Encharge is an email marketing tool that helps small teams send better emails. It uses flows, which are like maps. You connect steps to send emails or actions. The tool uses a drag-and-drop builder, which allows you to move blocks around with your mouse.
It is good for:
- SaaS companies
- Coaches
- Online stores
- Agencies
It has smart features. These help you talk to the right people. You can group users. You can send different emails to different groups.
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Simple Tool for Complex Needs
Encharge looks easy. But it does big things. It helps you:
- Send welcome emails
- Remind users about actions
- Send updates when users do something
- Track users on your website
It connects with many other tools. You can use Stripe, Segment, Zapier, and more. This makes your work smooth.
Why Email Marketing Needs Automation
People get too many emails. To stand out, your emails must feel personal. That’s where automation helps. With Encharge, you send the right email at the right time.
Let’s say someone signs up. Encharge sends a welcome email. A few days later, if they don’t use the app, it sends a reminder. If they use it, it sends a thank you. All this is automatic.
Save Time and Work Smarter
You don’t need to write to every person. You make one flow. Then, it works for everyone. This saves you hours. You focus on your business.
Reduce Mistakes
Manual emails can go wrong. You can forget to send them. You can send the wrong one. Encharge follows your plan. No mistakes. Just clean, smart emails.
Drag-and-Drop Flow Builder
This is the best part of Encharge. The flow builder.
You see all your emails and actions on one screen. You connect them like puzzle pieces. No code. No stress.
What You Can Add to a Flow
Here are some blocks you can use:
- Start Trigger – when something begins (like a signup)
- Action – send an email or add a tag
- Condition – check something, like “Did they open the email?”
- Wait – pause for hours or days
You can build flows like:
- Signup → Wait 2 days → Email 1
- Email opened → Send Email 2
- No open → Send reminder
Who Can Use It?
Even beginners can build flows. The design is simple. You click, drag, and drop.
Marketers, founders, or VAs can all use it. No tech skills needed.
Powerful Segmentation
Segmentation means putting people into groups. For example:
- Users who opened the last email
- Users who clicked the link
- Paid users
- Free users
- Users from a certain country
This helps you send emails that fit each group. Encharge makes it easy.
Dynamic Segments
These groups update themselves. If someone joins or leaves the group, Encharge sees it. It always keeps the group fresh.
Example:
- You make a segment of people who didn’t open the email.
- Tomorrow, 10 people will open it. They leave the segment.
- The segment shows only those who didn’t open it.
Tags and Events
Tags are labels. You can tag people as:
- Interested
- Paid user
- Trial
Events are actions. Like:
- Visited pricing page
- Clicked on “Upgrade”
You use tags and events in flows. This makes your emails smarter.
Prebuilt Templates and Flows
Not sure where to start? Encharge has templates. These are ready-made flows. You can use them or change them.
Some examples:
- Welcome series
- Abandoned cart
- Trial-to-paid upgrade flow
- SaaS onboarding
These save time. You don’t have to start from zero. Pick one, edit it, and you’re ready.
Integration with Other Tools
Encharge plays nicely with many tools. Here are some:
- Zapier
- Stripe
- Segment
- Calendly
- Slack
- HubSpot
- Typeform
- Pabbly
You can:
- Add people from forms
- Tag users when they pay
- Send alerts to Slack
- Track events from Segment
It connects your tools. So you don’t miss anything.
Real-Time Data and Tracking
Encharge watches what users do. It tracks actions like:
- Page visits
- Clicks
- Form fills
- Signups
- Payments
This data helps you build better flows. You see what works and what doesn’t.
Visual User Timeline
Each user has a timeline. It shows every action. You can see:
- The emails they got
- Links they clicked
- Pages they visited
This gives you deep insight. You can change your flows based on this.
Email Builder with Personalization
Encharge has an email editor. You can write emails in your style. Add your logo. Add buttons. Add links.
You can also use variables. Like:
- First name
- Company name
- Plan type
So emails feel more personal. People like that.
Reports and Analytics
You need to know what’s working. Encharge gives simple reports.
You can see:
- Open rates
- Click rates
- Bounce rates
- Unsubscribes
You can also see how each step in a flow is doing. So you can change and improve.
Easy User Interface for All Levels
Encharge is not scary. It is clean and easy. All buttons are clear. The dashboard shows everything in one place.
You see:
- Active flows
- People who joined
- Emails sent
- Segments and tags
You don’t waste time looking for things. Everything is simple and clear.
Made for Non-Tech People
Many tools need a developer. Not Encharge. Anyone can use it:
- Founders
- Assistants
- Coaches
- New marketers
You don’t need to code. Just click and drag.
Real Use Cases of Encharge
Let’s talk about how real people use Encharge. These examples are simple.
1. SaaS Company Welcome Flow
A software company wants to welcome new users.
Flow:
- Person signs up
- Email 1: Welcome
- Wait 2 days
- Email 2: Product tips
- Wait 3 days
- Email 3: Case study
Result: Users understand the tool faster. More people stay.
2. Coach Offering a Free Class
A life coach gives a free class. After that, they want to sell a full course.
Flow:
- Sign up for free class
- Email 1: Thanks for joining
- Wait 1 day
- Email 2: Free tips
- Wait 2 days
- Email 3: Course offer
Result: More sales from free leads.
3. Ecommerce Reminder for Abandoned Carts
An online store sees people add items to the cart but not buy.
Flow:
- Item added to cart
- Wait 1 hour
- Email: “Still thinking?”
- Wait 1 day
- Email: “Don’t miss your deal!”
Result: More people return and buy.
Pricing – What Do You Pay?
Encharge is on AppSumo now. That means a one-time price. No monthly cost.
AppSumo Deal
- Lifetime deal starts at $69
- Includes 1,000 contacts
- You can stack more codes for more contacts
This is cheaper than most tools. Others charge every month. Some charge $49 per month or more.
With AppSumo, you pay once. You get updates for life.
Comparison with Other Tools
Let’s compare Encharge with some big email tools.
| Feature | Encharge | Mailchimp | ActiveCampaign | ConvertKit |
| Flow builder | ✅ Easy drag-drop | ❌ Not visual | ✅ Harder to use | ❌ No flows |
| Segments | ✅ Dynamic | ✅ Basic | ✅ Advanced | ✅ Basic |
| Price | 💰 One-time | 💸 Monthly | 💸 Monthly | 💸 Monthly |
| Best for | SaaS, Startups | Beginners | Big companies | Bloggers |
Encharge gives you more power with less cost.
Customer Support and Help
Encharge has good support. You can get help fast.
They offer:
- Live chat
- Email support
- Help center
- Video tutorials
If you get stuck, they reply in hours. The support team is kind and helpful.
Regular Updates and Improvements
The team keeps adding features. New tools come every month.
Recent updates include:
- Stripe events
- Email A/B testing
- More templates
- Better analytics
Strong Community and Learning
You are not alone. Encharge has a Facebook group. You can:
- Ask questions
- Share ideas
- Get feedback
Other users help too. It feels like a team.
Security and Privacy
Your data is safe. Encharge follows GDPR rules. Emails are secure. Users can unsubscribe any time.
You can delete user data fast. You stay in control.
Who Should Use Encharge?
This tool fits many types of users.
SaaS Companies
- Automate trial-to-paid flows
- Onboard new users
- Send updates
Coaches and Course Creators
- Build free-to-play flows
- Teach with email series
- Keep leads warm
Ecommerce Stores
- Recover lost carts
- Send offers
- Group buyers and non-buyers
Agencies
- Set up client flows
- Send reports
- Save hours each month
What Makes Encharge Different?
Let’s see the key things that make Encharge stand out:
1. Visual Flow Builder
You don’t need to imagine the flow. You see it. You drag blocks. You connect steps. Everything is clear.
2. Dynamic Segments
Segments change on their own. You don’t have to update them. It just works.
3. Smart Tags and Events
Track actions and label users. You use this in flows. You send better emails.
4. Lifetime Deal
Most tools charge monthly. Encharge does not. You pay once. You save big.
Build Smart Email Strategies with Encharge
To grow, you need a good plan. Encharge helps you build smart email plans. These plans send emails based on user behavior.
Start with the Goal
First, ask:
- Do I want more users?
- Do I want more sales?
- Do I want to teach users?
Then build flows around that.
Use Behavior to Trigger Emails
Example:
- A person signs up → Send welcome email
- They don’t click the link → Send help email
- They use the app → Send tip email
This is a smart way to send messages. Not random. Not annoying. Just helpful.
How to Make Better Email Flows
Email flows are like a path. You lead people step by step. Here’s how to make yours better.
1. Keep One Goal Per Flow
Don’t try to do too much in one flow. Pick one goal.
Example: Just welcome new users.
2. Use Wait Blocks
Give time between emails. Don’t send 3 in one day. Use a 1-2 day wait. People don’t like too many emails too fast.
3. Add Conditions
Only send the next email if something happens. This makes flows smart.
Example:
- If the person opens → Send part 2
- If no open → Send reminder
4. Keep Emails Short
Short emails work best. Say what you want fast. Use:
- One idea
- One link
- One button
How to Write Good Emails in Encharge
Your emails must be easy to read. Many people understand only basic English. Use these tips.
1. Use Simple Words
Avoid long words. Say:
- “Buy” instead of “purchase”
- “Help” instead of “assist”
- “Start” instead of “commence”
2. Short Sentences
Keep it short. 6–12 words per sentence. One idea per line.
3. Personal Touch
Use names. Use “you.” People feel like you are talking to them.
Example: “Hi Maria, thank you for joining. We are happy you’re here.”
4. Clear Call to Action
What do you want the reader to do?
Say:
- Click here to learn
- Start your trial
- Watch the video
One link only. Not three.
Improve Email Deliverability with Encharge
You want your emails to reach inboxes. Not spam. Encharge helps with that.
1. Use Verified Domain
Add your domain (like yoursite.com) in Encharge. This helps email go to inbox.
2. Don’t Use Spammy Words
Avoid words like:
- Urgent!
- 100% free!
- Act now!
These look bad to spam filters.
3. Always Add Unsubscribe Link
Encharge adds this for you. It’s needed. It keeps your emails legal.
4. Clean Your List Often
Remove people who never open. They hurt your sender score. Encharge shows who is active.
Encharge for Non-Native English Speakers
Many users are not fluent in English. Encharge helps them.
1. Simple Interface
The buttons are clear. Icons help too. You don’t need to read a lot.
2. Templates with Text
Templates come with sample text. You can change it. Or keep it. Easy start.
3. Support Replies in Simple English
The support team explains things in easy words. You don’t get confused.
Use AI Features to Save Time
Encharge now has AI tools too.
AI Email Writer
You can ask Encharge to write emails. Just tell it:
- What the email is for
- Who the reader is
It writes a draft. You can edit it. Or send as is.
Smart Subject Line Suggestions
Subject lines are hard. Encharge gives ideas. You pick the one that feels right.
Use Flow Analytics to Improve
After you build a flow, check the results. Encharge shows:
- Who opened
- Who clicked
- Where they dropped off
- What emails got ignored
Use this data. Make changes. Make flows better over time.
How Encharge Helps Small Teams
Small teams need tools that save time. Encharge is perfect for that.
1. Save Hours Each Week
You don’t need to send emails by hand. Flows do the work.
2. One Tool for Many Jobs
Instead of:
- Email tool
- Automation tool
- Analytics tool
You just use Encharge.
3. Better Results with Less Work
More emails. More leads. Less effort.
Using Encharge with Other Platforms
You don’t work alone. You use many tools. Encharge connects with them.
Examples:
- Calendly: Send follow-up after a meeting
- Zapier: Link with 1,000+ apps
- Stripe: Tag people who pay
- Segment: Track user actions
It works well with your stack. You don’t need custom code.
My Experience with Encharge
I have tested many email tools. Some were hard to use. Some were very costly. Then I found Encharge on AppSumo.
What I Did
I bought the first code. I started with 1,000 contacts. I used it to build a welcome flow for new users on my site.
Here’s what I did:
- Made a 3-step welcome flow
- Tagged users based on what they clicked
- Sent a promo email on day 5
What Happened
People opened more emails. More people clicked links. I saw more sign-ups. And I saved hours each week.
Encharge was easy to use. The drag-and-drop builder helped me see everything clearly.
No Bugs or Crashes
I didn’t face errors. Emails sent on time. I tested Gmail and Outlook. Both inboxes got the email. No spam.
The Best Part
I liked the visual flow builder most. It showed the user journey. It made logic clear. It saved me from mistakes.
My Recommendation
Would I suggest Encharge? Yes. Here’s why.
- Easy to use for beginners
- No coding needed
- Visual flow builder works well
- Segments update automatically
- Support is fast and friendly
- One-time price saves money
It works well for:
- SaaS founders
- Coaches
- E-commerce stores
- Agencies
- Bloggers
You do not need to be an expert. You just need a goal. Encharge helps you send the right emails at the right time.
Pros and Cons of Encharge
Let’s be honest. No tool is perfect. But Encharge gets a lot right.
✅ Pros
- ✅ Drag-and-drop flows
- ✅ Smart email triggers
- ✅ Easy segment builder
- ✅ A/B testing available
- ✅ Simple dashboard
- ✅ Good analytics
- ✅ Works with Stripe, Zapier, Calendly, and more
- ✅ One-time lifetime deal
- ✅ GDPR-ready
- ✅ Good learning videos
❌ Cons
- ❌ Only 1,000 contacts on base plan
- ❌ Learning curve if you’ve never used flows
- ❌ Needs more ready-made flow templates
- ❌ No mobile app yet
- ❌ Reporting is basic (but getting better)
Frequently Asked Questions (FAQ)
What is Encharge?
It is an email marketing tool. It sends emails based on what people do.
Is Encharge easy to use?
Yes. No code needed. Just drag, drop, and click.
Can I send emails to anyone?
Yes. But add only people who gave permission.
What happens if I need more contacts?
You can stack more codes on AppSumo. Each gives you more space.
Does Encharge work with Stripe?
Yes. You can tag users who paid. You can make flows after payments.
Can I cancel a flow?
Yes. You can stop a flow at any time.
Does it have ready email templates?
Yes. It has some templates. More are being added.
Is Encharge better than Mailchimp?
For flows and automation, yes. It’s easier and cheaper.
Will it work on my phone?
You can check emails. But it’s best on the desktop for flow building.
What if I don’t like it?
AppSumo has a 60-day refund policy. You can try risk-free.
For more info: Visit the official page
