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Official Google tool for monitoring site indexing, search performance, and fixing crawl errors.
Microsoft’s free platform for submitting sitemaps, analyzing backlinks, and tracking keyword rankings on Bing.
Free version of Ahrefs that provides site audit, backlink overview, and organic keyword data for verified sites.
Neil Patel’s keyword research and site audit tool with limited daily queries at no cost.
Desktop crawler that scans up to 500 URLs, revealing broken links, redirects, and on‑page SEO issues.
Free toolbar for Chrome/Firefox that shows page metrics, keyword density, and SERP analysis on the fly.
Limited free access to Moz’s backlink database and domain authority metrics.
#9 SEObility
Online site audit tool offering a free plan with daily crawls, on‑page checks, and SEO scorecards.
#10 SEO SiteCheckup
Free website analysis covering SEO, speed, security, and mobile friendliness.
#11 SmallSEOTools
Collection of free utilities such as plagiarism checker, backlink checker, and keyword position tracker.
Shows search volume, CPC, and related keywords directly in Google search results.
Generates visual keyword ideas based on real user queries; free tier allows limited daily searches.
Analyzes page performance on mobile and desktop, offering optimization suggestions.
#15 GTmetrix
Free website speed testing tool with waterfall charts, page size, and performance grades.
#16 WebPageTest
Open‑source tool for detailed load‑time testing across browsers, locations, and connection speeds.
All‑in‑one SEO plugin for WordPress offering schema, sitemap, and on‑page analysis.
Popular WordPress SEO plugin with content analysis, XML sitemaps, and readability checks.
Free Chrome/Firefox extension for on‑page SEO analysis, SERP preview, and broken link checking.
#20 Lipperhey
Free SERP checker that tracks keyword rankings across multiple search engines.
Provides instant domain authority, page authority, and link metrics while browsing.