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Official Google tool for monitoring site performance in search results, submitting sitemaps, checking indexing status, and identifying crawl errors.
Microsoft’s counterpart to GSC – offers site diagnostics, keyword research, backlink data, and performance reports for Bing.
Free suite for verified site owners – provides site audit, backlink overview, and organic keyword rankings.
Neil Patel’s tool offers limited daily keyword ideas, site audit, backlink data, and traffic overview without a paid plan.
Access a limited number of backlink queries per month, view domain authority, and discover linking domains.
Desktop crawler that scans up to 500 URLs for on‑page SEO issues, broken links, redirects, and duplicate content.
#8 SEOptimer
Free website audit that checks SEO, usability, performance, and security, delivering a scorecard with actionable tips.
Collection of free utilities – plagiarism checker, keyword position, backlink checker, and page speed analysis.
#10 SEO Review Tools
Offers a suite of free tools such as keyword density, SERP checker, backlink checker, and on‑page analyzer.
Feature‑rich WordPress SEO plugin with schema markup, keyword rank tracking, and on‑page analysis.
Popular WordPress plugin that provides readability analysis, XML sitemaps, and basic on‑page SEO recommendations.
Analyzes page performance on mobile and desktop, offering suggestions to improve load speed and Core Web Vitals.
#14 GTmetrix
Free site speed testing tool that combines Google Lighthouse and YSlow metrics with actionable optimization tips.
Open‑source, automated tool built into Chrome for auditing performance, accessibility, SEO, and best practices.
Free Chrome/Firefox extension delivering instant SEO metrics, keyword density, internal/external link analysis, and SERP overlay.
Shows search volume, CPC, and related keywords directly in Google search results without leaving the page.
Generates visual keyword ideas and question-based queries from Google’s autocomplete data (limited daily searches).
All‑in‑one SEO platform offering limited daily keyword research, site audit, and backlink checks for free accounts.
Provides a quick SEO health check, covering meta tags, broken links, mobile friendliness, and security issues.
Free one‑time website review that evaluates SEO, mobile, usability, and social metrics, delivering a score and recommendations.