Top 20 Alternatives to Later Free in Free Marketing Automation Software

Later is a visual social‑media scheduling platform that helps brands plan, schedule, and publish posts across Instagram, Facebook, Twitter, Pinterest, and LinkedIn. Below is a curated list of 20 free‑tier marketing automation tools that can serve as alternatives to Later’s free plan.

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Top Competitors to Consider
#2 Buffer

Simple social‑media scheduler with a free plan for up to 3 channels and 10 scheduled posts per channel.

Manage up to 2 social profiles and schedule 5 posts per month with basic analytics.

Free tier supports 1 brand, 7 scheduled posts per channel, and basic reporting.

Free plan lets you schedule up to 10 posts per social account and discover content ideas.

#6 Planoly

Visual Instagram planner with a free tier for 30 uploads per month and basic analytics.

Twitter‑only dashboard for real‑time monitoring, scheduling, and column‑based workflow.

Collaborative content calendar with up to 1 user, 10 scheduled posts, and basic approval workflow.

#9 Publer

Free plan offers unlimited accounts, 10 scheduled posts per month, and auto‑posting to multiple platforms.

Original free tier of Later for up to 1 social set (1 profile per channel) and 30 posts per month.

30‑day free trial with unlimited posts, category‑based scheduling, and content recycling.

Free plan includes 1 brand, 1 user, and 10 scheduled posts per month with basic post ideas.

Free marketing calendar with limited scheduling (up to 5 posts) and basic analytics.

Free tier for Pinterest and Instagram with 30 scheduled pins/posts per month and smart scheduling.

Schedule up to 10 posts per month across unlimited accounts with basic analytics.

Free plan offers 1 user, 1 social profile, and 10 scheduled posts per month with content discovery.

Free tier for small businesses: 1 user, 1 brand, 10 scheduled posts per month, plus content ideas.

30‑day trial with unlimited posts, visual calendar, and Instagram first‑comment automation.

Free plan supports 1 account per platform, 30 scheduled posts per month, and basic performance metrics.

Free tier for Twitter scheduling only, unlimited queued tweets, and link shortening.

Separate free tier for TikTok scheduling: up to 30 posts per month, basic analytics, and video preview.