Top 20 Alternatives to Etsy in eCommerce Software for Small Business

Etsy is a popular marketplace for handmade and vintage goods, but many small businesses prefer a dedicated eCommerce storefront they can fully control. Below are 20 alternative platforms that let you build, manage, and grow your own online shop with flexible pricing, built‑in marketing tools, and robust integrations.

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Top Competitors to Consider
#2 Shopify

Industry‑leading SaaS platform with hundreds of themes, a powerful app ecosystem, and omnichannel sales tools for small merchants.

Scalable SaaS solution offering advanced SEO, multi‑channel selling, and no transaction fees on any plan.

Free, open‑source WordPress plugin that turns any WP site into a fully featured online store with endless extensions.

Drag‑and‑drop website builder with integrated storefront, easy product management, and built‑in marketing tools.

Design‑focused website builder with beautiful templates, simple inventory tools, and built‑in payment processing.

#7 Ecwid

Embeddable storefront that works on any website, social media, or marketplace, with a free plan for up to 10 products.

User‑friendly site builder now powered by Square, offering integrated POS, inventory, and payment processing.

#9 Zyro

AI‑driven website builder with a lightweight eCommerce module, fast loading speeds, and affordable pricing.

#10 Selz

All‑in‑one platform for selling products, digital downloads, and services with simple checkout and marketing tools.

Feature‑rich SaaS store with built‑in SEO, multi‑channel integrations, and no transaction fees on most plans.

Open‑source eCommerce solution with a large marketplace of modules and themes for total customization.

Powerful, highly customizable open‑source platform suited for tech‑savvy small businesses seeking full control.

#14 OpenCart

Lightweight, PHP‑based open‑source store with a straightforward admin panel and extensive extension library.

#15 Sellfy

Simple SaaS solution for selling digital products, subscriptions, and physical goods with built‑in marketing features.

#16 Gumroad

Platform focused on creators, enabling quick sales of digital files, memberships, and physical items with minimal setup.

#17 Storenvy

Marketplace + storefront hybrid that lets sellers create their own shop while also appearing in a curated marketplace.

Designed for artists and makers, offering a free plan for up to 5 products and simple, brand‑focused storefronts.

Free online store builder that syncs with Square POS, ideal for brick‑and‑mortar shops expanding to the web.

#20 ShopWired

UK‑based SaaS platform with built‑in SEO, multi‑currency support, and a focus on conversion‑optimized design.

Adds a marketplace layer on top of the standard Ecwid store, letting sellers list products across multiple marketplaces from one dashboard.